Paid Media Advertising

Fueled by active communication and an applied ecosystem cycle, Sociotrax offers expert paid media advertising services to propel your digital presence. Our seasoned team, boasting over 15 years of experience in marketing and advertising, is passionate about exceeding your goals and delivering exceptional return on ad spend (ROAS).

Social Media Advertising

We develop targeted ad campaigns on leading social media platforms like Meta (Facebook & Instagram), Facebook CPAS, Tiktok, Twitter, and LinkedIn, maximizing engagement and conversions.

Programmatic Advertising

We leverage strategic advertising strategies through programmatic advertising to reach your target audience across a vast network of websites, apps & mobile phones by utilizing images, video and audio ad creative format.

AI Technologies Advertising

We leverage the power of AI + Human Intelligence to push the boundaries of contextual brand suitability in video advertising through Pulse ads on Instagram Reels & Youtube, OTT Platform & CTV.

Platform We Used

At Sociotrax, we’re obsessed with exceeding your expectations and driving real results for your brand. But behind the scenes, a symphony of powerful platforms fuels our data-driven approach to paid media advertising. Today, we’re pulling back the curtain to reveal the key platforms that empower us to deliver exceptional return on ad spend (ROAS) for our clients

Facebook Ads

Instagram Ads

Google Ads

Tiktok Ads

Twitter 'X' Ads

YouTube Ads

Grow your sales with Programmatic & CPAS

CPAS (Collaborative Performance Advertising Solution) and programmatic advertising are two distinct concepts that can sometimes work together in the world of online advertising. Here’s a breakdown of each

Collaborative Performance Advertising Solution

CPAS (Collaborative Performance Advertising Solution):

Definition: CPAS is a specific advertising program offered by some platforms, particularly marketplaces like Shopee.
Function: It facilitates collaboration between the advertising platform (e.g., Facebook) and the marketplace (e.g., Shopee, Tokopedia, Lazada, etc.).
Benefits:
- Streamlined ad creation and targeting for sellers on the marketplace.
- Potentially leverages the marketplace’s data for improved targeting.
- May simplify campaign management for sellers.
Drawbacks:
- Limited to specific platforms and marketplaces offering CPAS programs.
- Less control over ad targeting compared to running campaigns directly.

Programmatic
Advertising

Definition: Programmatic advertising refers to the automated buying and selling of ad inventory using software.
Function:
- Advertisers set targeting parameters and budget.
- Supply Side Platforms (SSPs) manage ad inventory from publishers.
- Demand Side Platforms (DSPs) manage ad buying for advertisers.
- Real-time auctions determine which ad gets displayed on a publisher’s website/app.
Benefits:
- Efficient and scalable way to buy ad inventory across various platforms.
- Enables precise audience targeting based on a wide range of criteria.
- Provides real-time performance data and optimization opportunities.
Drawbacks:
- Requires technical expertise to set up and manage campaigns effectively.
- Can be complex for beginners.